
Today is a history for all people in this world especially if they know what is the internet. There’s one occasion that really makes all people in this world realize that Youtube.com just meet their new new competitor that is HULU.com.
The occasion was the official launch of Hulu, the new broadband video site created by the partnership of NBC and News Corp. The site has been running in private beta since October (and in sorta semi-public mode for the last month) and has already gained 5 million users !!!
Eventhough it’s still a long ways from YouTube’s (80 million), but based on what the respondents said, HULU will will catch up fast. That’s not to say that Hulu will ever supplant YouTube but logically, it has a very different business structure from YouTube. It is not a “free” site, like YouTube. Nor does it operate like iTunes in which you have to purchase content. No, Hulu is going the Third Way, the one the television world knows best: commercials.
Hulu is trying to find that sweet spot where it can compete with the online content providers, from Apple to the zillions of pirates out there, while still bringing to bear 60 years of market research and tools to maximize revenues. That’s sure to raise a groan out there among you readers. Well let’s wait and see!



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